In this opening conference talk, New York Times bestselling author Sarah Penner shares her journey from spreadsheets and boardroom presentations to writing The Lost Apothecary. Drawing on thirteen years in corporate finance and countless early-morning writing sessions, she explores how creative restlessness can guide you back to your passion—and how persistence, critique, and disciplined practice can turn that passion into published work.

Penner offers an honest look at the challenges of launching a first novel, including early rejection, critiques on character agency, and lessons learned from navigating the publishing world. Along the way, she reflects on cultivating creative discipline, embracing revision, and writing stories where conflict, stakes, and character agency drive the narrative.

You’ll learn how to:

• Recognize and honor your own “creative discontent” while balancing a demanding day job

• Build consistent writing habits, including early-morning sessions and structured practice

• Embrace feedback, critique, and revision as tools for growth

• Develop compelling characters with agency, stakes, and narrative conflict

• Navigate rejection professionally and maintain meaningful industry relationships

• Transform personal restlessness into creative fulfillment and a finished, publishable work

This talk is ideal for aspiring authors, historical fiction enthusiasts, and anyone seeking inspiration to pursue their creative ambitions, no matter where they are in life.